www And Non-www In Google Adwords

This growth hack is worth the time that you’ll spend on my site if you get it right.

If you were seeking an instant ROI from hitting my site then here it is…

If you are using Google AdWords then experiment with registering a keyword-rich domain that is exactly reflecting your product or service.

Let’s say, for example, that you sell digital cameras then register this domain which is free at the time of print: www.www-digitalcameras.com and yes, that’s NOT a typo.

Now, when you host the domain ask your developer to modify the .htaccess file of the website to this:

 RewriteEngine on
 RewriteCond %{HTTP_HOST} ^www.(.)$ [NC] RewriteRule ^(.)$ https://%1/$1 [R=301,L]
 RewriteCond %{ENV:HTTPS} !on
 RewriteRule ^(.*)$ https://%{HTTP_HOST}%{REQUEST_URI} [R=301,L]

Any competent developer will easily understand how to do this.

This will force your domain to hide the www section of the domain so in the browser the domain will look like this: https://-digitalcameras.com

Now, look at the domain.

Only a keen eagle eye will spot that the hyphen is at the start of the domain – look after the double slash and you’ll see it.

The benefit of this hack is that the domain “digitalcameras.com” looks highly authoritative and will likely increase the CTR (Click Through Rate) of your advert.

If you’d rather have your paid traffic take an action on your “real site” then link to it via a CTA (Call To Action) button or similar from the tricked domain I mentioned.

Another workaround could be that the article that the user is sent to from the advert is a review page containing information on digital cameras, and for more information or to purchase the product they’d have to visit your main site.

I’d advise on having two sites (domains) in this example. The first one would be the AdWords domain (i.e. with the hyphen) and your main “money domain” where you place your SEO efforts.

Henry "HMFIC"

I'm Henry, the guy behind this site. I've been Growth Hacking since 2002, yep, that long...

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