Sneaky Google AdWords Trick

If you get it correctly, this growth hack is worth your time on my site.

Here is an immediate ROI from visiting my site…

AdWords users may register a keyword-rich domain that precisely reflects their product or service.

Let’s say, for example, that you’re an eCom and you sell digital cameras. Go ahead and register this domain which is free at the time of print: and yes, that’s NOT a typo.

* Let me say it again: the double “www” is NOT a typo…

Now, when you host the domain ask your developer to modify the .htaccess file of the website to this:

 RewriteEngine on
 RewriteCond %{HTTP_HOST} ^www.(.)$ [NC] RewriteRule ^(.)$ https://%1/$1 [R=301,L]
 RewriteCond %{ENV:HTTPS} !on
 RewriteRule ^(.*)$ https://%{HTTP_HOST}%{REQUEST_URI} [R=301,L]

Any competent developer will easily understand how to do this.

This will force your domain to hide the www section of the domain so in the browser the domain will look like this:

Now, look at the domain.

Only a keen eagle eye will spot that the hyphen is at the start of the domain – look after the double slash and you’ll see it.

This trick works because the domain “” appears authoritative and will certainly improve your CTR (Click Through Rate).

If you want your sponsored traffic to accomplish anything on your “real site,” connect to it from the fooled domain with a CTA button or something similar.

Another solution is to send users to a review page on digital cameras, and direct them to your main site for additional information or to purchase the device.

In this case, I recommend two sites (domains). The first is the AdWords domain (with the hyphen) and your primary “money domain” for SEO.

Henry "HMFIC"

I'm Henry, the guy behind this site. I've been Growth Hacking since 2002, yep, that long...

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