AIDA is the acronym for Attention, Interest, Desire, and Action, four words that ought to be the mantra of every Growth Marketer.
Here’s the principle:
Attention and Interest: these are the first steps to create genuine interest so ensure that your first 300 words are genuinely engaging.
Desire: this is the next step that needs to create the desire by showing the benefits of your product or service, how it can change their lives and improve their problems.
Action: this is the final stage that needs to have a clear and obvious call to action.
Whatever you do – write with this in mind. Always!
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