What’s Hong Kong Like?


I live in Hong Kong where I manage a growth hacking and SEO agency. I’ve been here for five years and I thought it would be helpful to post this resource for those that are thinking of coming out here for business.

For the most part, it’s a fantastic place to live.

It’s literally the only city on the planet where you can be surrounded by millions of people in Wan Chai or Kwun Tong (there are approximately 60,000 people per square kilometre) to being on a beautifully secluded beach – all within a ten-minute cab ride.

I’ve lived here for five years, and I’ve had a few “up’s and down’s” like I am sure anyone reading this has as well of course.

Since I’ve been here I’ve worked exclusively on Internet Marketing for my agency and startups, with a few SME’s.

I’ve never had a corporate client in Hong Kong; maybe that’s a good thing?

What I Do Here:

I really do two things:

  • Growth Hacking, and
  • SEO

Is There Demand For SEO in Hong Kong?

Definitely.

There’s plenty of demand for talented SEO professionals.

If there’s business then there’s demand.

Hong Kong is very different to mainland China because everyone uses Google and Facebook, i.e. two channels that most growth marketers and SEO professionals are wholly dependent on.

(FYI, China is predominantly WeChat and Mobile, and that’s not my expertise at all).

So, yes, in summary, there’s plenty of demand for talented SEO marketers than can push the needle.

What Are The Main Industries In Hong Kong?

I’ve worked with startups in the food delivery niche and the co-working space, but from my experience, the two key industries here are Finance and Logistics; both of which were hammered by COVID.

Strictly speaking there are four key industries in Hong Kong, they are:

  • Financial services;
  • Trading;
  • Logistics;
  • and Tourism

In terms of SEO, growth hacking, and general digital marketing I’d say that logistics and tourism have the most “demand” for SEO services but I keep finding myself working in the property niche these days.

The property market in Hong Kong continues to be the world’s most expensive with dozens of high-end property developments, such as Taikoo Place Apartments and others, especially on the South Side of Hong Kong and the Peak, two mega luxury areas.

Living Costs & Doing Business In Hong Kong

Hong Kong is expensive, and I mean, really expensive.

A food shopping bill for a month for a family of four could easy be over USD$ 1,000 a month and trust me, there’s nothing that “luxurious” in that shopping trolley.

However, here’s the good thing about Hong Kong: the salaries are high and the taxes are low.

Corporate tax is only 15% here and they are very generous with being able to incorporate and you are only taxed when you’ve made over USD $20,000 which is pretty impressive when you think about it.

A typical invoice or MRR (retainer) for an SEO package to a client here can be anything from USD $500 a month to USD $1,500, as ever, it all depends on what is being offered.

The only thing that is cheap in Hong Kong is transportation. Taxis here are very cheap and the excellent underground service is excellent and extremely affordable.

The competition for Hong Kong SEO services is fairly intense but for the most part, they are not doing growth hacking in the way that I do it.

My SEO Hong Kong Agency

Growth Hackers Hong Kong Limited

Office Address
Unit D, 9/F,
Lladro Centre,
72 Hoi Yuen Road,
Kwun-Tong, Kowloon,
Hong Kong

This is our office on a Google Map.

Wrap Up

Most companies that need digital marketing services tend to prefer the more “traditional” agency, but you can definitely find opportunities if you know where to look.

I always find that local companies here prefer to know that you are physically located in the city, but if you do want to connect with me then let’s talk, I’m always on the lookout for talent.

Want To Talk?

If you’d like to get in contact with me please do so either via LinkedIn or my Hong Kong site, link listed above on the address.

Henry "HMFIC"

I'm Henry, the guy behind this site. I've been Growth Hacking since 2002, yep, that long...

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recent Posts