Vanity URL? Yes, Here’s Why!


As most of us know, LinkedIn is a professional social network.

LinkedIn utilized a growth hacking technique to attain tremendous success over a short period of time with exponential growth from 2 million to 250 million users. The hack here was trading on people’s vanity.

Allowing users to create their own profile which is publicly accessible on search engines gave the individual a sudden platform for them to illustrate their skills.

When we see our name online we’d naturally like to control that narrative, and this is what the growth hack trades on.

You could do the same.

You could have a post, for example, of the “30 Most Influential Professionals In ABC Industry” (with “ABC” being your niche).

Mentioning these people or even better, have a unique URL for each of the 30 people would be a huge win because half of them will almost certainly connect with you and ask for the content to be edited and they’ll likely even link back to you.

Of course, make sure that you are incredibly positive about their achievements and skills!

Henry "HMFIC"

I'm Henry, the guy behind this site. I've been Growth Hacking since 2002, yep, that long...

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