Using a user’s name in a subject line is one of the easiest ways to increase your email open rates.
This can usually be done through most email service providers using a function called a “merge tag.” Of course, this assumes that you’ve also collected a name field from your leads at some point.
One of the most successful subject lines I ever used was this: “H is for Henry, P is for Plum”.
The startup I was working with was called Plum, which was a food delivery company in Hong Kong. The personalization and somewhat oddness of the subject line worked well because it did what every Digital Marketer is trying to achieve: evoke curiosity.
As ever, combine this with other hacks such as the preferred inbox time (which is 10 am on a Tuesday from my experience), an excellent email inboxing delivery tool (which is GMass or Lemlist from my experience), and from, for example, not including links in the email, removing logos, and making the header “Normal Case”, i.e. removing Capitalization.
As ever, testing is key.
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