The majority of mature veteran marketers will know all about “Lookalike Audience”, but it’s worth mentioning what they are and how to further growth hack this service!
Lookalike Audience is an “algorithmically-assembled group of social network members who resemble, in some way, another group of members”.
All advertising platforms use it, Facebook, Instagram, etc.
The mega benefit with “Lookalike Audiences” is that you’ll be able to find similar personas and then advertise to that demographic.
So, how do we get the emails which act as the “indicators” from which Social Media “Lookalike Audiences” can be created?
Well, here are three ways:
– From your own emails within your inbox, after all – are you not communicating with your clients?
– Subscribers to your newsletters;
– Scrape your LinkedIn ideal customers for their emails.
Remember that we are most interested in private emails (such as Gmail) when it comes to “look-alike” emails since corporate or business emails have less socially profiled data. “
“Add Hidden Form Fields To Your LeadGen Forms
The more you know about your leads the better.
One trick used to capture even more information about your leads is to pass a parameter in a URL that can be received by a hidden field on one of your forms.
Using this trick you can capture even more information about your leads without making them fill out multiple form fields that you already have information about.
Common uses of this can include location, campaign, and interest category.
If creating a hidden field in Gravity Forms (for example), simply check Hidden Field” when adding your form field.
Here’s an example.
I have a popular events directory that lists niche-specific events (conferences) taking place around the world. The events are broken up into geographical regions so if someone is viewing events in Europe it is likely that they’re (obviously) interested in events in Europe, so when they sign up to the newsletter there’s no need to ask them, i.e. let’s assume they want info on events in Europe.
This growth hack is particularly important because as we’ve discussed in other areas of this book, the more fields you ask the lead to enter the higher the dropoff rate.
Turning again to my dear friend Phantombuster, or, you can use a dedicated Chrome AddOn which will do the same thing. The benefit of using Phantombuster for this hack is that you can automate it...
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