OK, this is probably one of the more basic five-minute growth hacks I explain but it is worth including nonetheless because it works.
The use of Emojis in subject lines will increase your open rates and reply rates when placed within the text.
Now, of course, your audience and your niche will determine how “appropriate” emojis are but Generations Y, Z, and Millenials use them constantly.
The greatest success I have had is with the weather emoji and I’m not sure why that is – just test it and see.
I’ve discovered that the shorter the subject field with only one (or maximum two) emojis, work the best.
When combined with all the other email growth hacks I’ve outlined you ought to see a significant uplift with your (cold) email outreach.
So, in summary, if you aren’t using emojis then experiment with them and you’ll likely see an increase in your email open rates and engagement.
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