I learned this from Project 24 (Income School) expert bloggers Jim and Ricky.
Planning content is essential to content marketing; and this content writing methodology that I’ll outline in this post will work well for you in your SEO planning as well as over digital marketing strategies.
The answer to planning your content is to mix it categorize it one of three ways.
Responsive posts are quite short, around 800-1500 words in your niche which answers a question somebody is looking for on Google.
Most search is done by people wanting answers. The trick here is to be honest and appreciate whether or not the question has been answered sufficiently well in your niche. If it hasn’t then I’d strongly recommend that you investigate and take steps to answer the question better, and hopefully Google will reward you for that.
Staple posts involve and share content such as the “How-To” and the “Top Lists” as well as other types of familiar yet requested content.
Pillar Posts are the authoritative posts you write that you can dominate your niche.
In my example and on this site, “Hacker Tools” and all associated hacking software is one of my pillar posts that drive most of the traffic.
As ever, keep it simple and plan your content to fit into one of these silos and you’ll be just fine.
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