It’s simple to implement and you’ll likely notice results immediately if you have a website.
We all know the value of testimonials and referrals.
Because they assist remove doubt and ambiguity about your brand and service. We can all identify a phony testimonial from a genuine one.
On the “thank you” page of your website’s contact form, include a testimonial or “opinion” box.
It works because the user has invested effort in filling out your contact form (or landing page form, etc.) with their name and email address. Ask for material that you can utilize to profit from this “positive flow”.
Here’s one. I founded infosec-conferences.com, the industry’s premier cybersecurity event listing directory. The material is primarily user-generated and supplied by conference organizers. So I offer a testimonial in exchange for a “priority” listing on the “thank you” page.
The reaction was great, with a 70% conversion rate.
Having testimonies is a great idea because it absolutely lends credibility.
This is one of those digital marketing hacks that you can just set up and test.
Sure, some people, especially site visitors, may not be (or have been) clients, but you may still motivate them. It might be a tweet or a little gift in exchange for a hyperlink to your site. For example, you might post a picture of a great sticker related to your specialty and promise to give it to the person who just filled up your form if they do something beneficial to your business.
In essence, this development hack allows you to use the “yes ladder” as some psychologists call it. In other words, you’ve caught a lead or client in a good mood, so use it to your advantage.
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