Let potential customers validate your service themselves.
There is nothing better than a prospect self-validating and self-convincing themselves that your product or service will genuinely help them.
This hack works particularly well in services like real estate, insurance, and financing loans.
Create a slider that shows how much money you save, and add variables that will change as the varying information changes.
Self-validation is key here and can provide significant uplift when it comes to conversions and sales.
To get dozens of templates that you can tweak to your industry or use-case head over to Evanto (Theme Forest) and you’ll find dozens of them for sale.
I had a coworking space client in Hong Kong and we implemented a “rent-saver” calculator which proved the cost-saving they’d have if they signed up; the campaign worked well and it continues to be used.
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