Your site may have broken links, or someone linked to your site may refer to an erroneous page or resource, resulting in 404 errors.
A “404 Error” is a page that does not exist on your website and displays an error to your visitors.
So, what’s the hack?
Make sure the error page contains a “Call To Action” such as an ebook, checklists, or anything else your visitors might be interested in.
But you’d be surprised how many customers I’ve worked with have a boring 404 page.
Make Your Subject Line Personal
Including a user’s name in the subject line is a simple method to boost email open rates.
Most email service providers include a mechanism called a “merge tag” that can achieve this. This implies you’ve also gathered a name field from your leads.
“T is for Tommy, P is for Plum” was one of my most popular subject lines.
My firm, Plum, was a meal delivery service in Hong Kong. To create interest, the subject line’s personalization and oddness worked effectively.
Combine this with additional techniques like not include links in the email, deleting logos, and making the header “Normal Case”, i.e. eliminating Capitalization.
But, as ever, when it comes to SEO hacking, testing is crucial.
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