Here’s how to do it.
If you go to any coworking space, shared office or any environment where folks are renting office space, just go in there, and plonk down a bunch of mugs with your brand and offer on them.
That’s it – super simple and effective.
Why should it be effective?
Because think about it, what do people do in meetings?
They do two things:
They’ll talk about a problem or issue that needs solving
And, they’ll come up with solutions
Whilst they are doing that they are sat about drinking their coffees with your logo and brand and solution, and that’s what this hack is all about – hitting them whilst they are hot! It’s very possible that they’ll be taking about their SEO strategy or lead generation or perhaps just their overall digital marketing campaigns and that’s when they will see your logo on the mugs that they are drinking from.
So! How do we get the mugs made?
Simple, head over to a site like Etsy (or similar) and you’ll see that you can create a bunch of mugs for a very reasonable price. All you do is just design them your logo and marketing message with something like a QR code and you’re good to go!
Next challenge is getting them into the actual coworking space, well that bit isn’t that difficult – simply go in and leave them there! Sure, you might need permission to get into the building but even if you do then just explain that they are free and that you are leaving them there as a promo and the chances are the receptionist will happily take them from you and they’ll take them themselves to the kitchenette area. And, if they don’t then who cares, move onto the next friendly place.
Heck, every time you go to a meeting you can leave two or three of them as a gift if you’re trying to get a new marketing or SEO client for example of trying to close a lead.
A further twist or refinement to this hack may be to include a QR code that directs the lead to a specifically designed landing page (of course with a high resolution of a coffee mug) with a CTA. This will allow you to quickly track the outcomes of your offline campaign. Remember, if you just get one customer, your $50 investment looks pretty darn good.
Take a chance. Please let me know if you apply this growth hack; I’d love to hear how well it works in practice!
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