Facebook is the largest social network in the world with approximately over 2 billion monthly active users. While this may come as a surprise to some people, the biggest social network platform used growth hacking to implement its agenda. Actually, it shouldn’t really be that surprising. Remember that Instagram, Airbnb, Hotmail, YouTube and Dropbox are companies that all have a defining growth hack moment (and we’ll be covering these throughout this book).
This five minute growth hack could really be done every day, but I’d recommend that this be done via batch-processing.
This hack revolves around vanity-baiting and it couldn’t be any simpler. All you do is this: mention people by tagging them.
This hack works best on all social media platforms such as LinkedIn, Twitter, Facebook and Instagram.
Mentioning people obviously alerts them that someone, somewhere is talking about them and of course they want in on the conversation. Never be rude, but be polite and congratulate them on a recent success they’ve had or other. The chances are that the “influencer” that you’ve likely tagged will reciprocate and promote your content to their audience.
This hack works. Period. Through the use of email notification mechanisms, Facebook was able to engender an unparalleled level of participation. People started receiving mails that they were being tagged and mentioned on Facebook which led to curiosity and then engagement. This ingenious approach was able to stimulate a heightened influx thereby making Facebook the biggest online success thanks to growth hacking.
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