Keyword Group Research

I’ve been doing SEO for years and I’ve seen a lot of changes, but one constant I’ve always believed in is the importance of research.

All too often we just dive into the content we have to write, drop in a bunch of keywords, and hope that something sticks.

The truth is that you’d be best to always spend the majority of your time researching your keywords, creating your strategy, and then executing the content structure and delivery.

What’s Important For SEO?

The short answer is, many, many things!

There is no magic formula, and in my opinion, it’s all about doing a lot of things well, and some things really well to be able to rank.

Of course, my above statement depends entirely on the competitiveness of the keywords you’re going after as well as dozens of the ranking signals.

Rather than write some mammoth post on hundreds of SEO ranking ideas, let’s just focus on one thing: keywords research groups.

What Is This Post?

This post is as much for me as it is for you.

I often write content that I can refer to that acts like a bookmark for me as much as I can get it to index.

For example, I published a list called: 447 Growth Tools You Can’t Live Without, and that’s a resource that I often use.

Anyways, I digress, this post is to discuss Keyword Research Groups.

It will help you understand key factors when executing keyword research.

Credit where credit is due: I got this from an HREFS video that I watched a while back.

Keyword Research Based On Search-Intent

This concept is all about “Search Intent”.

InformationalNavigationalCommercial InvestigationTransactional
Gain general knowledge on a topicHas an end destination in mindInformation on a future purchaseShows intent to buy
ex: what is growth hacking?ex: LinkedIn growth hacking for B2Bex: best growth hacking toolsex: buy phantombuster

The intent behind these search terms indicate precisely the stage of the journey the buyer is on, and your content should address those specific sections.

Keyword Research Based On Search-Intent & Using Modifiers

Now, to really help your keyword research, what’s key is adding “keyword modifiers”.

Keyword modifiers add the real human touch to your content.

Matching your content to what users are specifically searching for – and for you to deliver an answer will result in Google rewarding you with a top position in the SERP’s.

So – let me allow the below table to do the talking:

InformationalNavigationalCommercial InvestigationTransactional
howbrand namesbestbuy
whatproduct nametopcoupon
whoservice namepricingorder
wherereview[city] search store
whyproduct attribution (size, etc.)purchase

Now the SEO keyword hack is to combine these two tables with seed keywords and you’ll come up with a bunch of awesome ideas for your content.

Wrapping Up

I’d like to add to this post over time, but in essence I was in the mood to write it up, again, it is as much a reference for me as it is for you, and I hope that it helps you a little!

Henry "HMFIC"

I'm Henry, the guy behind this site. I've been Growth Hacking since 2002, yep, that long...

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