In an increasingly digitized world, social credibility can sometimes be the ONLY factor differentiating you from your competitors.
This growth hack might seem very obvious to the veteran growth hackers reading this but it’s so important that it deserves its’ own five-minute growth hack.
If you haven’t already done so then add testimonials to your landing pages!
By doing so you will almost certainly increase trust and in turn, conversions.
How do you get testimonials?
Place a link to your “Google My Business” review section on every single email outreach to your clients. For example, now that Gmail allows you to have multiple email signatures, you could create a “testimonial request email signature” and switch into it when you’re conversing with a happy customer to elicit their positive review.
This hack, however, really refers to the usage of testimonials. It’s all well and good getting testimonials but the real hack is applying and relating them to specific services or features that you offer.
[Your feature] Save hours of work through automation.
[Testimonial placed next to the feature] “Using your service saved me so much time! I wish I’d used it before!”
The above affirms your product or service in the mind of the prospect.
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