When designing a sign-up form for subscribers on your website, and in your attempts to grow your community, you will inevitably include an email capture box (pop-up form) or whatever.
This email marketing hack is designed to increase your conversion rate and decrease the bounce rate when a potential subscriber sees your lead capture form.
Here’s the hack: rather than having an email placeholder within the box that says the generic “Enter your email address here,” put a more humorous placeholder.
Why should this matter?
Because it lightens the mood and lets the user know that your tone is friendly and approachable.
We need to use every asset we can to increase our conversions and a little nudge in the right direction can help – in fact, everything little helps.
For example, on one of my Information Security websites, my email capture form includes the placeholder “email@example.com”. It automatically lightens the mood and suggests that my newsletter will not be some dour, boring newsletter.
For those who are unaware, Edward Snowden is a well-known US (ex-NSA) whistleblower who worked for the US government.
There are plenty of options here – but I am sure you get the gist.
BuiltWith, which I use via its' Chrome browser extension is a useful tool. Why? Because you can see what tech a website is using. The types of data you can find out about include: Their...
This is promoting a paid service (I'm not an affiliate for this product) but anyway - here it is! Just shy of a million individuals are available to advertise your brand for USD $75 each month if...