Creating separate landing pages for each of your ad groups is one of the most effective methods to keep your messaging and content focused while increasing conversions.
When I worked for a coworking space customer with venues all around Hong Kong.
Because each ad group we built was neighborhood-specific, we made certain that each landing page had images of the local region as well as keywords from the actual location.
It’s easy, but it’s necessary when running several ad groups.
A landing page is a page that a visitor lands at after clicking an ad on your website (for example, a Google text ad or display ad). Inexperienced marketers frequently route all of their PPC traffic to their homepage, which may be a costly error.
Landing pages customized to specific offers are critical for creating a great experience for visitors and increasing conversions with a focused message that meets each user’s demand.
However, don’t simply tick off the supplied landing page best practices. What factors contribute to a successful landing page? How can you create amazing landing pages with off-the-chart conversion rates? We’ll guide you through all you need to know to get started.
What is the objective?
What would visitors do if they arrived at your landing page in an ideal world? Would they make a purchase? Do you want to fill out a form? Would you want to receive a newsletter? Do you want to read an ebook?
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