Speaking at events is fantastic for your personal branding and to promote your services and or products.
How do you go about it?
Simple, create an RSS Alert through Google Alerts and specific search parameters.
Here’s how it’s done.
Firstly, go to Google Alerts and create a keyword alert for speaking opportunities. If you don’t know what Google Alerts are then you’ll understand the concept the moment you hit that specific section of the Google ecosystem.
OK, so here’s an example of the alert you’d create: “Hong Kong” AND “Marketing” AND “Speaking Opportunity” OR “Call For Papers”
Now, every time that there is a request for a speaker you’ll get an alert. Incidentally, for those that don’t know “Call For Papers” is the professional term for speaker requests.
Google Alerts will email you notifications, but you can also create an RSS feed and have a service called IFTTT to send you the alert anywhere you’d like including SMS, Slack, Trello, or Google Spreadsheet.
To do that, after you’ve set up Google Alert, head over to your Alerts home page and click on the Pencil icon to edit its options and there you will see the “RSS” feature. Click that, copy the link and head over to IFTTT and follow instructions there for ways to get automated alerts outside of email.
The two mentioned resources are: www.google.com/alerts and www.ifttt.com
The other channel to apply to speak is at meetup events. Remember this: forcing yourself to commit to speaking at an event, aside from the networking benefit, is a huge positive because it will commit you to create content which you can then re-purpose on Slideshare, your site and your social media.
The chances are that there will be broken links on your site, or, someone linking to your site will point to an incorrect page or resource that all generate 404 errors. For those that don’t...
Google My Business (GMB) is an excellent way to get more business. In case you don’t know, GMB is the Google Map with a list of businesses (with reviews) that appear in the search results when...