Adding a social login option to your login pages or sign-up pages can drastically increase your conversion rates.
The obvious benefits are that the user has ease of access. Remembering multiple passwords is a pain for most of us and, in reality, asking a user to yet again create yet another password can be a source of friction.
Of course, in our game as internet Marketers (Growth Hackers), we’re in the business of removing as many restrictions as possible. We want to make the journey as easy and simple as possible whilst delivering a positive experience.
The implementation of social media logins is incredibly cheap (and free for WordPress users) and you’ll likely notice a bump in registrations.
The added benefit is that through social media logins, you can, with permission from the user, of course, then market to them to encourage their continued participation in whatever product or service you are offering.
The implementation of a WordPress plugin that achieves the above can take as little as two minutes. Including backing up your installation (which you should always do prior to implementing a feature like this) this growth hack will take you five minutes.
Turning again to my dear friend Phantombuster, or, you can use a dedicated Chrome AddOn which will do the same thing. The benefit of using Phantombuster for this hack is that you can automate it...
Use Google Search Console for two easy hacks to grow your traffic. The first hack is to determine your top referrers, then double down on syncing up that traffic that comes from that...