Does your headline suck?
The chances are that they do.
You have to remember this old saying – which still holds true today:
On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.David Ogilvy
What’s The Problem?
If you’re headline is crap then it’s unlikely you’ll get any CTR or SEO love.
Try running it through a headline tester to see how it can be improved.
On average, 5x as many people read the headline as read the body copy.
Here are three excellent tools you need to bookmark that can be used to create headlines like they’ve been made by copywriting experts.
- Upworthy Generator
Let me just do a super-quick whistle-stop explanation on why I recommend these tools; that I actually consider being SEO Tools.
The first tool from my list above is useful when it comes to generating inspiration: Upworthy Generator
Check out the tool; it will help you create a ton of thought-provoking headlines that will make your content get more CTR through better-converting headlines.
This SEO-content tool will also help you by rating the potential effectiveness of your headlines.
The second tool from my list is www.headlime.io.
This tool allows you to get access to high-converting headlines. Headlines generate hundreds of headlines for you, simply by answering a few questions.
Finally, once you feel like you may have a winner, head over to www.coschedule.com/headline-analyzer and further check to see how effective your headline is and whether it could be improved.
What About Content Length For SEO?
For ages there was a lot of talk about “how long should be article or post be to rank for my keywords?”
The answer is – as ever in SEO: it depends.
There is evidence that you needed longer content but, personally, I am of the opinion that if you can answer your question or give value within 500 words then all power to you.
Shorter content seems to be gaining traction in 2021 – again, that’s just my feeling.
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