Free course: how to get into Gartner’s Magic (Top Right) Quadrant

Free course: how to get into Gartner’s Magic (Top Right) Quadrant

Henry Dalziel | Concise Courses | February 1, 2014

We are absolutely thrilled to let everyone know that we have, literally, a ‘one-of-a-kind’ course – or better said, an entire training program to help IT marketing professionals get into Gartner’s Magic Quadrant. The course, which is valid for Continuing Education credits, is titled: “Magic Quadrant Strategy and Tactics.” This is a superb (and free!) course for information security CEO’s, Chief Marketing Officers, PR executives and Venture Capitalists who are keen to get into Gartner’s famous (and highly lucrative) Upper ‘Right’ Quadrant. What is Gartner’s Magic Quadrant? The best people to talk about Gartner’s Magic Quadrant is Gartner – but here’s a summary: the Gartner Magic Quadrant, often simply abbreviated to ‘MQ’ is the brand name for market research projects that are regularly published by Gartner. Gartner is an IT research and advisory firm. In their own words:

…the Magic Quadrant aims to provide a qualitative analysis into a market and its direction, maturity and participants.

The Gartner analyses are conducted for several specific technology industries within the IT sector and are generally updated every one or two years. About our Concise Course: Magic Quadrant Strategy and Tactics Here’s the best bit – ok, yes, it’s free, that is great, but an even better aspect of the course is the course developer – former Gartner analyst and world renowned infosec consultant Richard Stiennon! Seriously, there is no better person on Planet Earth to talk about how to get into Gartners MQ than Richard Stiennon. Richard wrote a best seller titled: “UP and to the RIGHT: Strategy and Tactics of Analyst Influence”. What does the course contain? Put it this way – what doesn’t the course contain! The course has over 2.5 hours worth of advice (all contained within our mobile responsive learning platform), course slides, the entire “UP and to the RIGHT: Strategy and Tactics of Analyst Influence” book and a recent podcast! If you are a serious IT marketing professional then miss this course at your peril. What are the benefits of taking this course?

  • Take the course a receive a simple (and objective) step-by-step formula to get your product into Gartner’s Upper Right Hand Quadrant
  • Learn a thorough understanding of the importance of your product’s positioning in Gartner’s MQ
  • Enjoy a set of easy-to-follow steps (by video, course slides and audio podcast) that will help you leverage social media to influence analysts, conduct briefings, field inquiries and conduct analyst days and events.

Gartner’s Magic Quadrants from a buyers perspective Buyers and IT procurement managers look to Gartner to help them get quickly educated about a market’s competing technology providers – and a vendors individual and specific ability – to deliver on what end users require today and in the future. ‘Drinking from the fire hose’ is a concept that many buyers will say when faced with trying to understand the best solution for their needs, and Gartner tries to clarify the market. Think of the MQ as a matrix in which competing technologies are plotted against their inherent strengths and weaknesses. In layman’s terms, think of the MQ as a ‘Michelin Restaurant Guide.’ In Summary In summary this is a huge opportunity to learn from an industry leader who understands, and consultants, on the Magic Quadrant. For an outline of the course follow this link or to go ahead and enrol just click here.

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