Content Written By Henry Dalziel, 2020
It’s amazing when you think about it.
The “email” has been around since the early ARPANET, with standards for email messages published as early as 1973 (RFC 561). In fact, an email message sent in the early 1970s looks pretty much identical to a basic email sent today.
Email is, in Internet terms, an ancient form of communication that is still – absolutely – popular and is regarded as the “glue” that binds users to access applications and services. It’s a technology that just won’t go away or be replaced. We all have (in most cases) multiple email addresses and it is more likely that we will open email messages over other forms of communication.
WHAT DO WE MEAN BY “EMAIL MARKETING”
I define “Email Marketing” as a form of digital marketing that uses email messages for LeadGen, Sales Nurturing or even Cold Emailing. There are really two skills required with regards to Email Marketing, they are the science of being able to inbox and the art of writing effective sales copy that elicits curiosity.
This resource lists out some tools that I’d encourage you to use with regard to your email outreach. Some of the tools I’ve used whilst others I’ve heard good things about.
WHAT’S THE ROI OF EMAIL MARKETING IN 2020?
Here’s the basic formula for calculating Email Marketing ROI:
Gained – Spent / spent = ROI (expressed as a percentage).
As a digital marketer, every email marketing campaign must produce a profitable return – that’s the purpose after all. Please note, however, that a “campaign” should not always for the sale, rather, we’d encourage you to adopt a jab, jab, jab, right hook approach.
Internet Marketers that describe their email marketing programs as successful report generating an average email marketing ROI of 42:1 which is pretty encouraging if you think about the cost.
This resource is all about the tools, however. During the course of the year, we will add to this and share some tips and tricks that we have learned along the way.