Extra discount for more action!
What does that mean?
Imagine that you have a free offer or trial for your product or service. Why not experiment to get more out of those freeloaders?
For example, imagine that you offer USD$ 7 for a 7 day trial for the full features.
Try out an alternative option.
For example, the trialist can either pay the USD$ 7 or you can offer the same free trial in exchange for “a like” on Facebook, a positive review, or a “share” or whatever!
The benefit here is that you are giving an option.
If the value of a positive social signal to you is USD$ 7 then you’ve just positively impacted your business.
As ever, try it and see.
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