Add A Negative Statement To Close A Popup (SEO/Growth Hack)


Rather than just having an “x” to close a popup, use a negative statement that makes people reconsider your offer.

The same also applies to the “unsubscribe” message in an email. Here’s a nice one I read recently:

“Don’t want to receive helpful emails that will take your game to the top? Click here”

Such evocative language can trigger regret avoidance association and for the most part, you’ll almost certainly see an uptick in performance from a lack of unsubscribers to fewer dropouts.

Naturally, you can’t polish a turd so make sure you’re constantly finding ways to improve your product or service.

Henry "HMFIC"

I'm Henry, the guy behind this site. I've been Growth Hacking since 2002, yep, that long...

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